What’s Your Problem? How Enhancing Your Problem-Solving Skills Can Make You a Better B2B Marketer

This isn't just another B2B marketing book about content marketing. It's different because it doesn’t jump right into the “how” of content marketing. Instead, it starts with how to understand the core business problems content marketing can solve. Why is this important? Many people fail because they start with tactics. For the most impact from content marketing, you must start by defining the problem. I’ll help you define the problem and understand where content marketing can add the most value. By taking this approach, you won’t find yourself wasting time responding to one- off tactical requests that aren’t valuable to your company. The second reason I wrote this book is because creating content is hard. On the surface, it seems simple. You just need a writer and a designer, right? That’s just one part, albeit an important part, and even that part can be challenging without the right approach. But content marketing is about much more than creating content. You need to understand the challenges facing your audience as well as how to distribute, measure, and optimize the content. This book will help you understand how to do it right. I’ve been in marketing for more than twenty years. I’ve seen companies’ content marketing, and not coincidentally the companies themselves, fail. When they fail, it’s not pretty—employees, owners, and vendors struggle and experience a lot of stress. I’ve been there, so think of me as someone who knows what you could be facing. I’ve also seen companies do amazing things and flourish impressively while using content marketing. That’s when it’s really exciting! When done right, content marketing is incredibly powerful. After reading the book, you will be able to answer questions like: · What are six effective techniques for discovering the real problem I’m facing? · How can I avoid the five common barriers to solving problems? · What are the five different visions for a content marketing program? · What are the six core business problems, and how do I solve them? · Once my marketing campaign has been created, how can I measure its effectiveness? · What are the different ways to plan and execute different types of content? For this book, I’ve interviewed dozens of marketing experts, ranging from CMOs of Fortune 500 companies to owners of technology startups to longtime content marketing professionals. I’m excited to share their wisdom, along with what I’ve learned during my career, and to help you advance your own career. Content marketing can seem too scary and overwhelming to tackle. But the right knowledge, which I’ve aimed to provide here, is a powerful tool. “What’s Your Problem?” provides concrete strategies for pushing your problem solving skills into high gear. The book guides you through every step of the problem solving process, giving you the skills you need to address the big picture with a detailed plan of action. No matter the size or difficulty of your problem, “What’s Your Problem?” contains the wisdom you need to effectively tackle it. Pulling from psychological research, historical examples, and personal experience, “What’s Your Problem?” provides you with the strategies you need to be a successful problem solver. These problem solving skills will help your company, save you time, and help you become the effective leader you know you can be. If you are interested in enhancing your problem solving skills and becoming a better marketer, then “What’s Your Problem?” is for you. Read more